Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer two of the questions I had about teleseminars, hoping to help you with your business success.
Here is the first question:
When conducting a teleseminar I usually sell products like a book, but I am interested in selling a new program I am working on. Do you think you can sell anything on a teleseminar?
When it comes to product creation, one of the things that I like to do is look to leverage one product into the next as much as possible. Now, in certain situations, I would encourage you to think about back-end products because after somebody has gone through a program, they are obviously going to have questions, come to certain conclusions, etc. So that leads itself very nicely into a situation where you can sell back-end products and so that is one of the things that I would encourage you to do, think about that because you want to roll the momentum from one product right into the next.
Regarding selling items from a teleseminar, I believe you can sell just about anything as long as you position it well and establish value throughout the call. Whether it is a training, assessment, eBook, teleseminar series, product, you can do it, but make sure you position it right from the beginning so your callers are aware of what it entails.
My big piece of advice for you is to think about back-end products because after somebody has an assessment, the first thing that they think about is how to make the appropriate corrections of what they need to do next and I think that leads itself very well into any type of back-end product.
Here is the second question:
Whose photo and voice should I use when conducting a teleseminar that involves interviewing an expert?
A couple of suggestions. Number one, it would work really if you could create a picture with both of you in it, if you only have room for one picture. Doing this is recommended, if possible. Obviously if you are able to use both photos on the Ask Campaign, registration page and web cast page, do it.
If you really had to pick only one picture to use, my suggestion is to use the host's. The host is the person who will bridge the gap between the callers and expert and who is going to introduce the expert. This method holds true, unless the expert is very famous and well known. If not your audio can be used to build anticipation for your guest.
If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com
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To find out more answers to all your business questions check out Instant Business Answers. Jammed packed with live and recorded, audio, visual and written responses, you are bound to find the small business support you are searching for!
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