An eBook can be used for more than just a stand-alone product. You can also offer it as a free bonus for somebody purchasing one of your other products or services. You could even use it as a bonus as to an affiliate product.
In marketing, we all know that including bonuses and loading on bonuses is a huge, huge incentive for people to buy certain products or services. In fact, it is not uncommon to buy a particular product just for the bonuses themselves.
By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.
That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point.
Let me give a quick reasoning for that because there's so many times I go on a website and I'll see somebody offering a product, and they've got all these bonuses, then they just slap a value on there like $297 for this particular bonus.
Often times I take a step back and think, "Well, if that bonus was by itself, I would never pay $297." It is something you should really take a second to think about. Ask yourself, how much would you pay for the bonus if you were just selling it by itself? The price you come up with that way is the true value of that bonus, not the one you just make up and put up on the website. You won't establish value by doing that.
You have to be realistic when you are thinking about how much you would pay and make sure it correlates to what the market would pay as well. If you don't do this when people come to your website and and look to buy your package they will discount the actual value of that bonus, resulting in it losing tremendous value.
When you create an eBook you can still include it with your other products and services as a valuable bonus.
You can take this bonus one step further by actually including the resell rights to your eBook as a bonus.
Another example, related to me, just because I know my business so well. I talk on the topic of creativity. I would be interested in possibly purchasing the resell rights, or the reprint rights, of someone else who has products on creativity.
I want you to think about that for a second. Why would I be interested in that? Because it saves me a lot of time. He or she may have created great content that is valuable that is on the topic that I talk about. Why reinvent the wheel? Why not partner up and create a relationship that both of us win?
This way they were able to get their material leveraged and I was able to get new material so I didn't have to spend my own time doing just that. You can use this same principle to yourself and your business.
As you develop eBooks, there will be other business in you niche that would be really interested in the material you are creating. This way they now have something of interest to send out to their customer list or specific clients.
That provides you, now, a platform to be able to offer the reprint rights or the resell rights as a bonus to those people who would be interested in providing that eBook to their customers or selling that eBook to their customers.
By doing this your value of your bonus has just continued to increase.
By following these steps you now have the ability to greatly increase the value of a bonus for your own products or even while doing an affiliate promotion.
By exploring your creativity ideas will come to you when you need them the most!
Author Resource:-
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