Using real life examples from myself and others I am going to talk to you about what the difference is between a money maker and a profit empire.
Armand Morin, who is famous for his company Generator Software is a great example to start with. Under the Generator Softward banner Armand has launched a variety of products.
A money maker for Armand Morin would have been E-book Generator. If he'd just stopped after E-book Generator and didn't create any more Generator products, that would have been his money maker.
Every single day people jump online and they purchase E-book Generator. He has sales coming in all the time. That is a money maker.
But Armand did not stop there. He took that concept, that idea of a generator-type product, then started coming up with all kinds of new ideas to build an empire.
Now he has tons of products. He has E-book Generator, E-cover Generator, Sales Letter Generator, Opt-In Generator, Audio Generator, Instant Video Generator, Directory Generator. There's tons and tons of Generator products.
The key to Armand's business is that he did not stop when he had a money maker. In fact, he ignited his imagination and created all kinds of products that all intertwine with each other.
During one of our recent conversations we were talking about just this. Armand was explaning to me that when he comes up with a product idea, until he has three or four complimentary products he won't launch the first one.
That combination of products turns into a profit empire as they are able to get a high price point, rather than just one idea, or one money maker.
So they're not looking for one idea. They're looking for three or four that they can package together all at once.
When you are generating new products, services or ideas, I recommend generating more than one idea. Most information marketers will stop once they have a good idea, instead of turning it into a profit empire.
Another good example of that is my time that I've had working with John Childers. He teaches speakers how to sell from the front of the room. In that, they need a product to sell. So he also covers how to create all kinds of products.
High-level marketers will take one product and examine it and every effort they have to put forth and think about how they could turn it into another product. Average marketers will only focus on selling that one product.
A good example of that, I've learned this principle from John Childers, and a good example of that is recently when I was the best man in a wedding.
It seems to be that I'm at the age that all my friends are starting to get married. I knew nothing about being a best man as I had never been one before, so this role was something completely new to me.
So where did I go to find out what to do as a best man? I hopped online.
It took me so long because I had to compile information from different websites. I wanted to make sure I had all the information needed, I couldn't let my best friend down, but it literally took me around five hours to do this.
During this time I came across a lot of tips and strategies to being a good best man online.
Instead of just reading all the information, do you know what I did along the way? I wrote down every single piece of information and compiled enough information to make a new product. "Ideas for the Best Man" will be launched soon - all stemming from me thinking "How could I turn this into another product?" while doing something that took a bit of effort.
If you think and ask yourself what else are you doing for your costumers? How could you turn that into another product? Your profit empire will inevitably begin being built, instead of sticking to just a money maker.
Starting turning your money maker into a profit empire right now! Don't have a money maker? That's OK too! Knowing this concept puts you ahead of 95% of your competition already!
Author Resource:-
Check out what Stu McLaren has Uncovered! 227 Unusual, Different and Just Plain Crazy Unusual Business Ideas... That Could Make You Rich This Year... Starting From Zero! Just One Great Idea Could Change Your Life! So Take Your Pick From 277 Unusual Business Ideas
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