Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer one of those questions on affiliate marketing.
Question:
I am promoting an affiliate product and have been able to refer people through my link, but no one has bought yet. What am I doing wrong?
Answer:
Conversions for any product will always depend on a variety of things such as the copy of the salesletter, the way the product is positioned as well as things like bonuses, guarantees and the call to action.
One thing to keep in mind is that it often takes more than 25 clicks to any product for it to start generating sales. You really have to consider the type of traffic that is being sent to your page, because that is what will ultimately determine the number of sales.
For example, if 40 cat lovers clicked through to a dog training website, the likelihood of any sales being made would be next to zero. That's why my biggest piece of advice for any affiliate would be to focus on the quality of the traffic you are sending.
You want to make sure that the people you are promoting to fit the target market for the product. Then you want to position the product so that it hits the hot buttons of that market.
* What are their biggest challenges? Frustrations?
* What are that market's desires?
* Think about what your market wants? (ex. free time, more money, more influence etc.)
These are the types of questions that you want to answer because it will get you in the mind of the person you are promoting to. It helps you better position the products you are promoting and as such, the traffic you send will be much more targeted (this is assuming that you are promoting to people that are somewhat targeted for this type of offer).
Finally, it's important to note that it typically takes at least 100-200 clicks (if not more) to any one product before you can drill deeper to find any significant problem with the actual promotion. This number of clicks will give the proper amount of data that you'll need in order to make a sound judgment.
The first thing you want to start with is making sure you are promoting to the appropriate target market for the product you are offering. The next step would be to focus on how you are positioning that product to them.
If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com
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