A promotional product is nothing more than a normal item that you add your business's name, slogan, web address, or logo to and give out in an effort to raise community awareness of your company. You probably have some promotional products in your home. Some examples include pens, key chains, coffee mugs, magnets, and calendars.
Using promotional products in your marketing methods is a very smart move. People love to receive free items and will generally hold onto your item for a long time. Every time they see your item, they are getting a reminder about your business. The following are a list of places to give away your product, and the reason behind it.
* Your company's website: You can organize a giveaway on your website each month and thus raise the number of hits the page receives. For example, a website filled with cooking information will have lots of success with a giveaway that offers a measuring cup, apron, or recipe holder as a prize.
* Websites of other companies: Websites of companies that you are not in direct competition can be another great location from which you can set up a product giveaway. Though you shouldn't use a competitor's website as your base of operations, the market of the company you work with should be similar to your own. For example, giving away a cooking apron away on a website about fishing won't help you draw very many customers.
* Upgrade orders: Use promotional items to entice your customers to upgrade their orders. Going back to the cooking website example, you could offer a free apron to anyone who purchases two recipe ebooks. Send the ebooks as digital delivery, and simply send the apron through snail mail.
* Best customer: You can review your sales records and find all your customers that have spent over $100 on your products and services. Then surprise them with a free promotional product; they are sure to be thrilled. Not only will they see you as an appreciative business owner, they will no doubt feel flattered and be moved to buy more from you.
* Best affiliate: You can reward your best affiliates with a promotional product. It will serve as big thank you, encouraging affiliates to work even harder in promoting your company's goods and services.
* Businesses you are not in competition in with: You can advertise by word of mouth and get valuable business referrals from non-competing businesses. This refers to companies that have a similar target customer base but does not offer the same products and services that yours does. Make-up artists and hair stylists and graphic designers and virtual assistants are two good examples of non-competing businesses that can be used for advertising to the mutual benefit of both companies.
Author Resource:-
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